Customer Story
Team Telecom Armenia: Connecting People, Performance, and Strategy
“Spark.work gives us the clarity to define our strategic objectives and systematize performance evaluation, creating a foundation for more focused and effective work.”
The Challenge: Connect Performance With Company Direction
Team Telecom Armenia was moving toward a more structured approach to employee performance evaluation. To support that change, the company needed a platform that could reflect its organizational structure and connect individual goals with strategic priorities.
The priorities were to:
- Define and track company objectives in one place.
- Connect team and employee goals with those objectives.
- Make performance evaluation more transparent and consistent.
- Give managers a clearer view of employees’ work throughout the year.
The goal was to make strategy part of how people plan, carry out, and evaluate their work.
Why Spark.work
Spark.work brought strategy and performance management together in one platform, with the flexibility to support Team Telecom’s organizational structure and evaluation processes.
This connection also supported HR’s role as a strategic partner. With company priorities and employee goals in the same system, HR and leadership could see how people’s work contributes to the organization’s direction.
Spark.work’s team worked closely with Team Telecom to configure workflows around its internal processes.
Implementation and Rollout
The implementation focused on building a connected structure for strategy and performance:
- Define strategic objectives: Organize company priorities within the Strategy module.
- Structure performance evaluation: Establish clear expectations and goals for employees and teams.
- Connect responsibilities: Link organizational priorities with team and individual work.
The rollout provided a foundation for managing objectives and reviewing employee contributions within the same platform.
How Team Telecom Uses Spark.work Today
Give Employees a Clear View of Company Direction
Team Telecom uses Spark.work to define, organize, and track strategic objectives. Goals, ownership, and progress help make company priorities clear across the organization.
Employees can see what they are responsible for and how their work contributes to those priorities. This gives individual tasks and goals a wider context: people can understand both their contribution and the direction the company is taking.
Spark.work acts as a shared navigation system, helping employees follow that direction and understand their part in reaching company goals.
Review Employee Performance Throughout the Year
Spark.work gives managers visibility into employees’ work through checkpoints and progress history.
Managers can look back at contributions across the year and connect completed work with current performance indicators. This provides a clearer basis for employee performance evaluation and helps put individual results in context.
Employees also gain visibility into their own progress, making it easier to understand how their work is reflected in their evaluation.
Make Expectations and Results Visible
Clear goals and visible performance results help employees understand what is expected of them and how their progress is evaluated.
At Team Telecom, visibility into results and performance scores has helped strengthen accountability and motivate employees. Managers can follow contributions over time, while employees can see the results of their efforts.
Results
Team Telecom’s experience with Spark.work highlights three practical improvements in how the company connects people, performance, and strategy.
Clearer Individual Contributions
Employees can see how their responsibilities and work contribute to company goals, giving them a clearer understanding of their role in strategy execution.
Better Visibility for Managers
Checkpoints and progress history help managers review employee contributions throughout the year and connect that work with performance indicators.
Stronger Accountability and Motivation
Visible expectations and performance results help employees understand their responsibilities, follow their progress, and recognize the impact of their work.
Looking Ahead
Team Telecom continues to develop its use of Spark.work, strengthening the connection between strategic objectives, employee contributions, and performance evaluation.
The focus remains on making company direction clear and giving managers and employees the information they need to follow progress and act on it.
Contributors
Anna Hovsepyan
HR Director
Team Group of Companies
Laura Amirshadyan
Head of Internal Communications, Organizational Development, and Performance Evaluation
Team Telecom Armenia
Results
Even at this stage, Spark is helping Team Telecom establish the structure needed for a more aligned and data informed organization. This creates a foundation for better collaboration, more confident planning, and more focused execution. "Spark gives us a unified way to align goals, track progress, and build a more focused and effective organization. We see significant potential as the system continues to develop within our workflows."
- Clearer visibility into priorities and goals
- A unified structure for tracking strategic initiatives
- Stronger links between performance outcomes and strategy
- A consistent way to monitor progress over time
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Ready to Align Strategy and Performance?
Spark.work helps organizations like Team Telecom Armenia connect strategy, goals, and performance in one place.