Author
Gayane Melkonyan
Head of Marketing
Gayane leads marketing at Spark.work, where she shapes brand and strategic positioning for an AI powered strategy execution platform. She focuses on aligning product narrative with real operational challenges across strategy, performance, and workforce management.
Articles by this author
From HRMS to Strategy Execution Software
The line between HRMS and strategy execution software is disappearing as organizations demand real alignment between people, performance, and business outcomes.
Strategic Initiatives: From Strategic Intent to Structured Execution
Strategic initiatives turn intent into action. Here's how they work in theory and how to structure them in practice.
Why We Introduced Tasks into Spark.work
We introduced Tasks to solve a deeper problem: work was happening everywhere, but rarely where strategy lived.