Author
Gayane Melkonyan
Head of Marketing
Gayane leads marketing at Spark.work, where she shapes brand and strategic positioning for an AI powered strategy execution platform. She focuses on aligning product narrative with real operational challenges across strategy, performance, and workforce management.
Articles by Gayane Melkonyan
From HRMS to Strategy Execution Software
The line between HRMS and strategy execution software is disappearing as organizations demand real alignment between people, performance, and business outcomes.
Strategic Initiatives: From Strategic Intent to Structured Execution
Strategic initiatives are the specific programs that turn your strategy into action. Learn how leading teams define, assign, and track initiatives so execution actually matches the plan.
Why We Introduced Tasks into Spark.work
We introduced Tasks to solve a deeper problem: work was happening everywhere, but rarely where strategy lived.
Spark.work Mobile: An HR Mobile App Employees and Managers Will Actually Use
Spark.work Mobile brings time-off requests, approvals, company news, feedback, recognition, and objectives into one HR app for employees and managers.
The Armenian HR Tech Landscape 2026: A Guide to Armenia's Leading HR Software Companies
A factual guide to Armenia's leading HR software companies in 2026 - what they build, how they differ, and where the market is heading.
The State of Armenian HR Tech: Trends, Challenges, and Opportunities
Armenian HR tech is shifting from administration to organizational visibility. A look at the trends, challenges, and opportunities shaping the market.
Strategy and HR: How the HR Function Drives Strategy Execution (5 Ways)
HR is where strategy starts moving. Five ways the HR function directly drives strategy execution - ownership, alignment, culture, capability, and daily work.